It’s no secret that alcohol consumption in France has been declining for several decades, and wine is no exception. While it was common in the 1960s to drink three to four glasses of wine a day, the current average is one glass or less. This shift reflects a growing awareness of health and well-being, with more and more people choosing to limit their intake, particularly at lunch.
In this context, food and non-alcoholic drink pairings emerge as an innovative solution. They offer refined pairings without alcohol that can complement a meal while meeting the evolving expectations of diners. Restaurants can thus continue to provide a full gastronomic experience, even when guests choose not to drink alcohol.
But non-alcoholic pairings are not just a response to declining alcohol consumption. They also allow diners to explore new flavors and add subtle nuances to each dish. By making meals more inclusive and accessible, they transform an ordinary dinner into a memorable experience, where everyone can enjoy themselves, with or without alcohol.